First Impressions: Sell Your Home in Seconds!
Statistics show that buyers make up their minds about a house within 8-15 seconds of walking into that house. Have you ever walked into a house and you “just knew” it was the one?! Of course, we all have. There was something about it that spoke to us. Was it the smell, the color, the decor or the awesome kitchen? What created that feeling of “this is it!”?
Although I totally agree with these statistics, I believe, as an Expert Psychological Stager, that it first begins online with photographs. Buyers search hundreds of listings and if the photos don’t capture their attention, they’ll move on in a matter of seconds. The Real Estate Staging Association (RESA) says that 90% of buyers look online first and that 84% of those buyers say photos are important.
A home that is not staged to capture that audience can be looked over, passed by. This is where we come in. Home Stagers who are trained to know the psychology behind what buyers are looking for can help create the look that most buyers are attracted to, that “feeling”. It is important to have this done prior to listing, if possible, for best results. However, if your house is already on the market, get it staged ASAP, re-take photos and you’ll see a dramatic difference. RESA statistics show that homes staged pre-listing sell at a national average of 23 DOM. Homes staged after listing sell nationally an average of 41 DOM and homes not staged at all are in the market an average of 184 DOM! Once you get past photos, you will get more showings and the potential to get higher returns goes up.